Mashery

Back in the day when we were young little spuds, one of the highlights of the year was sitting down with a stubby pencil and a fresh clean sheet of paper to make out our Christmas list. Fast forward just a few short years and kids cranked open some sort of word processor to create their Christmas lists. Imagine now if you would for a moment, a world where kids use open content on the web to create their own Christmas list web site and link to all the specifics of every gift they’ve requested. Ladies and gentlemen, not only do Mashery and Best Buy give you an e-commerce API, we give you the Killer Christmas List.

Mashery is thrilled to announce that we are powering the infrastructure for yet another major firm’s API. Mashery infrastructure is supporting the release of the new Best Buy API, called Remix. Best Buy is an electronics retailer with annual revenues exceeding $40 billion.

The Mashery powered Best Buy Remix Developer Network provides access to any content on the Best Buy Web site, including:

· Product specifications
· Prices
· Photos
· User Reviews
· Any and all content from Bestbuy.com’s product catalog data

If you are wondering why this is important and what the real business value is for e-commerce, check out Brad Stone of The New York Times who writes about how open content is becoming very important to old media and old retail.

Another interesting take on the notion of open content is Joshua-Michele Ross of O’Reilly’s Radar who covered the open versus closed approach of some Internet e-commerce vendors and how the Mashery/Best Buy Remix approach is the correct one.