Aetna

SXSW has traditionally been a stronghold for lifestyle technology.  Until recently, the Interactive crowd went as far as shunning the mere notion that enterprise business process or even mere productivity apps had anything to do with the social interaction of the creative minds that mingled amid the balmy spring weather of Austin.

Healthcare and mobile technology influence each other more each day, making seamless data sharing essential for their mutual development. And as the best conduit for fast and organized information exchange, APIs are now becoming crucial to healthcare innovation.

Photo courtesy of Asigra.com

The term “big data” continues to make headlines across the tech and business worlds, but what is it exactly and how can it help companies reach their full potential?

Photo courtesy of mobihealthnews.com

Healthcare has been a popular topic in the past few years.  A lot of attention has gone into legislation and how we can improve our ailing healthcare system.  While the fights over laws have gone on, innovators in the medical device space have made leaps and bounds, making healthcare more accessible to individuals.