APIs for business

Photo courtesy of apievangelist.com

We are clearly far past the point of having to explain the benefits of API management and services, but there are still specific aspects where more attention is merited. In particular, partners.

Here at Mashery, we believe in the transformative nature of APIs.  We hear from our customers and partners every day about the power of APIs to build new business models, new partnerships and new channels.  This fall, our Business of APIs (BAPI) conferences, gave us the opportunity to highlight our customers and how APIs transformed their business. 

ESPN and Cisco provided great examples. Summaries of their presentations are below, but I encourage you to watch the videos in their entirety (links below). 

Large companies have been a part of the API game from the start.  Ebay and Amazon have had APIs since the early 2000’s.  And now, more and more enterprises are developing API programs.   Large companies in industries as varied as retail (BestBuy), hardware (Cisco) and distribution (Coca-Cola Enterprises) are all creating successful API programs.