BAPI

APIs have helped the The Yellow Pages Group Canada (YPG) go from phonebooks to an online communications giant with exponential and continued growth. YPG began life as a directory publisher for Bell Canada in 1908.

We took a look at Internal APIs, or APIs within a company, in our post earlier this week and were reminded of the Olympic-sized benefit Coca-Cola Enterprises internal API and ordering app gave them during the summer Olympics in London last year.

The Yellow Pages Group (YPG) has experienced an incredible journey from phonebook supplier to online communications and marketing giant. And since releasing an API, the Canadian company and its business partners continue to enjoy even more growth.

Here at Mashery, we believe in the transformative nature of APIs.  We hear from our customers and partners every day about the power of APIs to build new business models, new partnerships and new channels.  This fall, our Business of APIs (BAPI) conferences, gave us the opportunity to highlight our customers and how APIs transformed their business. 

ESPN and Cisco provided great examples. Summaries of their presentations are below, but I encourage you to watch the videos in their entirety (links below). 

The Business of APIs Conference (BAPI) and API University  season wrapped up in London November 6.  If you were there, you were treated to an explanation how APIs create competitive advantages in business by a number of industry experts.  Here is a look at some of the photos capturing our amazing presenters and those of you who were able to join us. 

While attending my first Business of API’s Conference in New York City, one of the key points that stuck with me was the idea of your API being a Product.

This concept is changing the way companies in all industries think and act. Normally, companies see their API’s as an extension and support for their product, but a new wave of thinking has come about that is rapidly changing the business playing field.

As we get ready for the Business of APIs conference (BAPI) in London, Nov. 6, here is a look at some of the amazing photos from BAPI New York.

Hear industry experts explain how APIs create competitive advantages in business, get your tickets to BAPI London today! Be sure to and check our blog for photos from London!

The sixth annual Business of APIs (BAPI) conference is moving across the pond to London on November 6, 2012.

We're excited to announce a handful of new speakers who will explain how APIs create competitive advantages in business. They include:

The Business of APIs Conference (BAPI) is here and we are proud to announce San Francisco has sold out! 

Don’t despair if you didn’t get a golden ticket, the event will be live streaming!

We will also be live tweeting, so be sure to follow us @mashery or look for tweets with the #BAPI2012 hashtag.

We’ve all read about tech superstars who dropped out of college or never bothered to go at all, before launching successful startups. In the real world it helps to know a little about what’s actually out there. 

In the past, The Business of APIs Conference (BAPI) has been dedicated to featuring leaders and businesses, successful in the API space, talk of their experiences, knowledge and platform capabilities. For the first time this year, we are taking the opportunity to offer our own expertise to attendees in the form of a training curriculum we call API University. 

Leading up to the elections, a lot of people have become poll-savvy. They obsess over daily tracking stats on sites like Real Clear Politics. It’s not hard to understand why—even for non-political junkies, it’s fascinating to monitor national trends in real time.

Think Best Buy—a household name by any measure, the specialty retailer has a huge market share in sales of consumer electronics in the U.S., along with a growing presence in such regions as Canada and China. Now switch to Whit.li, a startup with a solution for SMB brand and social media managers to segment and engage social influencers in real time, based on demographics, rare interests, life-stage and personality.

While we’re putting the finishing touches on the upcoming Business of APIs (BAPI) conference, the premier global forum for API experts and professionals, we’re still keeping a close eye on the world around us. And that’s good, because there’s a lot happening out in API-land—just ask Amazon.

Following quite a bit of buzz, the online retailing giant has launched its new Maps API, which saw the light of day alongside the new Kindle Fire models that came out a few weeks ago.

We’re less than two weeks from BAPI SF. While you still have a few days left for San Francisco early bird pricing, we want everyone to be up to speed on new speakers and talks that have confirmed. We’ve just announced the addition of the following new speakers and talks to its BAPI conference lineup in each city:

San Francisco:
• GetSatisfaction CEO Wendy Lea will join moderator Victoria Barret of Forbes Magazine for a fireside chat about her journey from traditional partner ecoystems to APIs.