BAPI New York

While attending my first Business of API’s Conference in New York City, one of the key points that stuck with me was the idea of your API being a Product.

This concept is changing the way companies in all industries think and act. Normally, companies see their API’s as an extension and support for their product, but a new wave of thinking has come about that is rapidly changing the business playing field.

As we get ready for the Business of APIs conference (BAPI) in London, Nov. 6, here is a look at some of the amazing photos from BAPI New York.

Hear industry experts explain how APIs create competitive advantages in business, get your tickets to BAPI London today! Be sure to and check our blog for photos from London!

As we pack our bags to bring the Sixth Annual Business of APIs conference east to the bustle and boom of the Big Apple, we can't help but recall all the great API success stories that the speakers at BAPI SF shared last week. APIs are moving more and more onto center stage in business. From innovation to affiliation, we saw how banking, technology, customer service, sports, media, retail and more all benefit from creating platforms for business with APIs.

Think Best Buy—a household name by any measure, the specialty retailer has a huge market share in sales of consumer electronics in the U.S., along with a growing presence in such regions as Canada and China. Now switch to Whit.li, a startup with a solution for SMB brand and social media managers to segment and engage social influencers in real time, based on demographics, rare interests, life-stage and personality.

What does The New York Times have to do with Best Buy? Or Intuit and ESPN? Maybe USA Today and Twilio?

The easy answer is that they are among the companies you’ll find represented at the annual Business of APIs (BAPI) conference, the premier global forum for API experts and professionals. The conference will be in the Julia Morgan Ballroom at Merchants Exchange in San Francisco on Oct., 360 Degrees in New York on Oct. 17 and Altitude 360 - 29th Floor at Millibank Tower in London on Nov. 6.