BAPI

Photo Courtesy of 7-11

If you are looking for a way to illustrate how APIs are a piping hot way to better reach and understand your customers, here’s a tall cup of big brand proof. Your corner store is where APIs meet Main Street to answer a question on everyone’s mind: Obama or Romney?

What does The New York Times have to do with Best Buy? Or Intuit and ESPN? Maybe USA Today and Twilio?

The easy answer is that they are among the companies you’ll find represented at the annual Business of APIs (BAPI) conference, the premier global forum for API experts and professionals. The conference will be in the Julia Morgan Ballroom at Merchants Exchange in San Francisco on Oct., 360 Degrees in New York on Oct. 17 and Altitude 360 - 29th Floor at Millibank Tower in London on Nov. 6.