CCE

We took a look at Internal APIs, or APIs within a company, in our post earlier this week and were reminded of the Olympic-sized benefit Coca-Cola Enterprises internal API and ordering app gave them during the summer Olympics in London last year.

To round out my discussion of enterprise API strategy, I want to focus on how enterprise’s can use APIs for internal usage.  I have already discussed how enterprises can benefit from exposing some of their data to the general public as well as customers and partners.  Those are the standard target audiences for API programs.