consumer experience

At this moment, we’re in the thick of the U.S. presidential election season—the Republican nominating convention is about to start and the Democratic one is just around the corner. Only a few weeks ago, the world was abuzz with the London Olympics, and now many of us are thinking about Labor Day, Back to School, NFL games, elections, and on to Thanksgiving and Black Friday, into the holidays.

Friday we reflected on multichannel expansion as a key business driver for retailers at eTail Boston this month, by comparing it to the technology recommendations of the analyst community. One fantastic point that Brian Walker touches on in his talk is that businesses in general cannot keep up with all of the emerging digital touch points in today’s market. Retailers are looking for strategies to reach customers across the rapidly growing array of channels most consumers touch daily: mobile, social, word of mouth, as well as traditional Web and traditional channels.