D&B

APIs play a huge role in the B2C arena. For example, a retail API allows access to pricing data, product catalog, support and purchases.  These outward APIs ease the creation of apps, integrations, and robust consumer experiences.  Not to mention the ability to track usage and see trends with API management.

Platforms have become a driver of new technologies, businesses and economies. Many in our industry focus on companies looking to enable others to create and deploy on existing foundations. And so a lot of media attention goes to APIs that generate innovation, energy and attention from third party developers in what we call the “App Economy”. Yet, many platforms have been generating revenue with the simple strategy of selling access to their valuable data.