Google Maps

Photo courtesy of Asigra.com

The term “big data” continues to make headlines across the tech and business worlds, but what is it exactly and how can it help companies reach their full potential?

Image courtesy of lancekorsun.com

For those of you who haven’t heard yet, Google made a big splash this week with the release of its much-anticipated Google Maps for iPhone.  The wait is finally over and we can all move on from our complaining about the lack of public transportation directions and the inaccuracies of Apple Maps to figuring out which app we like best.  I won’t try to do a side-by-side comparison of the two apps – many, more qualified people have done this already (this is a pretty insightful and comprehensive review).