integration

As you're packing for this week's Shop.org Annual Summit, it's useful to keep in mind how digitizing the retail experience for your business's consumers via APIs can really make your business stand out as an innovative and more influential player in the retail space. To help keep things in perspective before the show, we'll use Best Buy as a case-in-point example for how a traditionally brick-and-mortar store transformed its business model into one that has proven great success in this post-website era.

THE PROBLEM

Some of my favorite stories emerging from the app economy are those of apps that actually created platforms. In most cases, these platforms emerge from vision and strategy where the backend driving the app can and should be available to serve a larger ecosystem. The following stories are of companies that saw the potential of their functionality beyond their own successful apps.

Functionality infusion with Sincerely