market

One period of my career that I always try to keep in mind was my time with Salesforce.com. It was 2002—the economy was in lockdown mode and everyone was looking for innovation on a budget. I started selling Salesforce Automation (SFA) as a multi-tenant SaaS solution, and it turned out to be exactly the right offering for the right market at the right time.

Here at Mashery, we admire the trendsetting that our customers bring to their markets. This year, creating APIs as products is one of the ways we see customers pushing the envelope in their markets. APIs as products help companies scale across new channels at rapid speeds because they simplify how developers discover, use and compensate companies for their products via APIs.