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ShopSavvy: It’s All About Options

With the holiday shopping season close at hand (can you believe it’s here already), people are looking to make the smartest choices at checkout time, especially for higher priced items like electronics. Shopping shouldn’t be difficult, right? Often, when it comes to consumer electronics and their ilk, we mere mortals face tough calls about a few things when it’s time to put our money down: will it work properly? Am I buying the best product for my dollar? Does someone else have a cheaper version of what I’m looking for?

Marketing & Data – Taking the Next Step

Last week at the Conversational Marketing Summit in New York, Amy Chang of Google Analytics stated, “data and marketing are finally getting married”.  Many of the presenters, though not as blunt, seemed to agree with Ms. Chang.

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