mashery

APIs play a huge role in the B2C arena. For example, a retail API allows access to pricing data, product catalog, support and purchases.  These outward APIs ease the creation of apps, integrations, and robust consumer experiences.  Not to mention the ability to track usage and see trends with API management.

With the Super Bowl/awards season now officially over, we can look back and assess how this year’s season compares with last years in terms of social engagement and second screen usage.  Not surprisingly, social media engagement grew for all the major events this year.   The Super Bowl drew 30 million mentions/comments in the social media space, while the Grammys and the Oscars drew 19 and 18 million, respectively. 

Every large enterprise periodically accumulates what we call "tech debt". It happens even in very well-run companies, those that have built-in processes designed to adapt quickly to capitalize on emerging opportunities, or cope with unexpected problems. In essence, to respond rapidly to these and other market shifts, they have to implement new technologies. Then, with the next shift, they have to do it all over again, basically starting from scratch each time.

This guest post, written by Andy Thurai, originally appeared on Programmableweb. Andy is the Chief Architect & Group CTO for the Intel unit responsible for Cloud/ Application security, API, Big Data, SOA and Mobile middleware solutions. You can follow him on Twitter at @AndyThurai.

See how Mashery's API Management Platform empowers you to manage the three essential elements of a successful API:  your partners, your APIs as products, and traffic.  This video features partner portals from ESPN, TomTom, and CarePass by Aetna.

SXSW has traditionally been a stronghold for lifestyle technology.  Until recently, the Interactive crowd went as far as shunning the mere notion that enterprise business process or even mere productivity apps had anything to do with the social interaction of the creative minds that mingled amid the balmy spring weather of Austin.

APIs are becoming crucial to healthcare innovation as they allow for the fast and organized exchange of information.  As apps have started to benefit doctors and patients alike, technology and APIs are at the forefront of moving healthcare innovation forward. 

Mashery’s own Delyn Simons, VP of Developer Outreach, and John Oberon, VP of Engineering, were featured in a New York Times article titled “Where Apps Meet Work, Secret Data Is at Risk.” The article focuses on the risk of data exposure in a world where employees work and live using the apps and devices they choose; where employees may be sending and sharing sensitive information using apps like Dropbox,

Pictured: Himesh telling Mischa from PeerIndex and Boaz from Mashery about the Scratch programming language, and his proud dad, Vidya to the right.

London Web Summit put on a Hackathon this past Saturday, alongside Mashery's Developer Outreach Team, led by Amit Jotwani.

Several lucky Masherites, including me, got to spend last Thursday and Friday at the API Strategy & Practice Conference in New York City.

APIs are so vital for business companies like TechCrunch are beginning to treat them as products in their own right. This approach allows such companies to maximize platform reach, profits and partnerships.

For those of us who live in cities, transportation networks are vital to our day-to-day activities.  Since I don’t have a car, I am wholly reliant on New York City’s Metropolitan Transportation Authority (MTA).   Thank god they have an API.

This post, part of a guest blog series on platform success strategies, originally appeared on Programmableweb.com

We took a look at Internal APIs, or APIs within a company, in our post earlier this week and were reminded of the Olympic-sized benefit Coca-Cola Enterprises internal API and ordering app gave them during the summer Olympics in London last year.

To round out my discussion of enterprise API strategy, I want to focus on how enterprise’s can use APIs for internal usage.  I have already discussed how enterprises can benefit from exposing some of their data to the general public as well as customers and partners.  Those are the standard target audiences for API programs.