monetization

Some of my favorite stories emerging from the app economy are those of apps that actually created platforms. In most cases, these platforms emerge from vision and strategy where the backend driving the app can and should be available to serve a larger ecosystem. The following stories are of companies that saw the potential of their functionality beyond their own successful apps.

Functionality infusion with Sincerely

Platforms have become a driver of new technologies, businesses and economies. Many in our industry focus on companies looking to enable others to create and deploy on existing foundations. And so a lot of media attention goes to APIs that generate innovation, energy and attention from third party developers in what we call the “App Economy”. Yet, many platforms have been generating revenue with the simple strategy of selling access to their valuable data.