partnerships

Photo of Victoria Barret (Left) and Wendy Lea (Right) speaking at The Business of APIs conference in San Francisco last Fall. 

Wendy Lea fell in love with the idea of creating, driving and connecting the meaningful conversations between companies and their customers.

She found a home doing that as the CEO of Get Satisfaction, a community-based platform that helps companies engage with their customers and in turn, gain product insight and enhanced customer loyalty.

Photo courtesy of apievangelist.com

We are clearly far past the point of having to explain the benefits of API management and services, but there are still specific aspects where more attention is merited. In particular, partners.

2013 looks like it’s going to be a good year for APIs. Beyond Google, Facebook and Twitter, companies in the travel industry are beginning to recognize the benefits of conducting business via APIs.

Last week, Room 77, a hotel booking startup, provided yet more proof that API-based collaboration can generate massive and mutually beneficial ROIs.