Pipl

At Mashery we are very interested in the business of APIs (if you missed our Business of APIs conference earlier this fall, you should check out some videos of the sessions).  We love to talk about the benefits APIs bring to businesses all across different verticals.  From growing your brand awareness to internal development of new apps/products, APIs can make your business function better, faster and more efficiently.

Platforms have become a driver of new technologies, businesses and economies. Many in our industry focus on companies looking to enable others to create and deploy on existing foundations. And so a lot of media attention goes to APIs that generate innovation, energy and attention from third party developers in what we call the “App Economy”. Yet, many platforms have been generating revenue with the simple strategy of selling access to their valuable data.