platform business goals

Last week, Mashery Platform Strategy Director, Chuck Freedman, wrote about a few strategies to help your API platform achieve its business goals.  This is part two of that post, covering strategies 4-6 from Chuck’s Business of APIs talk, which he presented earlier this fall. 

4.  Establishing Effective Partner Engagement

Companies that back their API offering with a strategic approach can experience a measurable success. We guide companies with existing and new APIs to understand their business goals and implement or create strategies that drive success.