Rovi

(Image courtesy David Michael Morris on Flickr)

The Mashery Developer Outreach team is always heading out to hackathons and tech events. They have gone to over 60 in 2012 and the year isn’t over yet. We love to see what developers are capable of building in a weekend, or even a day!

Projects at these events are typically are limited in scope. Team building, education and fun are what draws hackers to attend.

Platforms have become a driver of new technologies, businesses and economies. Many in our industry focus on companies looking to enable others to create and deploy on existing foundations. And so a lot of media attention goes to APIs that generate innovation, energy and attention from third party developers in what we call the “App Economy”. Yet, many platforms have been generating revenue with the simple strategy of selling access to their valuable data.