ShopSavvy

In the era of huge holiday sales Christmas starts earlier every year. With Thanksgiving this Thursday, retailers are gearing up for the now infamous Black Friday Sale, the busiest shopping day of the year.

With the holiday shopping season close at hand (can you believe it’s here already), people are looking to make the smartest choices at checkout time, especially for higher priced items like electronics. Shopping shouldn’t be difficult, right? Often, when it comes to consumer electronics and their ilk, we mere mortals face tough calls about a few things when it’s time to put our money down: will it work properly? Am I buying the best product for my dollar? Does someone else have a cheaper version of what I’m looking for?

As you're packing for this week's Shop.org Annual Summit, it's useful to keep in mind how digitizing the retail experience for your business's consumers via APIs can really make your business stand out as an innovative and more influential player in the retail space. To help keep things in perspective before the show, we'll use Best Buy as a case-in-point example for how a traditionally brick-and-mortar store transformed its business model into one that has proven great success in this post-website era.

THE PROBLEM