Strategy Services

At Mashery we are very interested in the business of APIs (if you missed our Business of APIs conference earlier this fall, you should check out some videos of the sessions).  We love to talk about the benefits APIs bring to businesses all across different verticals.  From growing your brand awareness to internal development of new apps/products, APIs can make your business function better, faster and more efficiently.

Mapping, geo-location and location-based services (LBS) have been at the center of platform activity since web APIs began emerging over 7 years ago.  Launching maps APIs at Yahoo! in 2005, and then writing a book about them the following year, it was clear to me that mapping was the gateway for a generation of developers integrating more than one API.

Last week marked a momentous occasion in my life: the first time I voted at a polling station.  I had voted in the past, but somehow, I always ended up voting by absentee ballot.  So, I was full of excitement on my way to the polls, but that waned quickly when I saw the slow and tedious process of voter check-in, consisting of copying voter’s names out of a book and onto a sheet of paper.

Here at Mashery, we clearly talk about APIs all the time.  While US-based companies make notable moves in the API space, there is a whole world out there beyond our borders.  All over the world, companies are opening up and exposing their data and services to spread their brand for an international audiences. 

We’ve been talking about retail a lot on this blog in the past few months, and with good reason – more and more people are realizing the importance of mobile to the survival of traditional brick and mortar retail stores.  A study published a few weeks ago by Econsultancy, found that more and more young people are using mobile to shop and price compare.  The proportion of consumers using a mobile phone to make a purchase rose to 28% in 2012 from 12% in 2011 (accordi

There has been a lot of talk about how technology can change the way we think about education.  Bill Gates often talks about technology and education coming together to change the way we teach and learn. Neither technology nor education are going anywhere, so the question really is, how will they come together to make learning and teaching more cost effective and more successful.

Open APIs allow partners, developers and entrepreneurs to innovate with your data, content or service from outside the walls of your company. Startups on a strict VC budget crave outside innovation as much as the Fortune 500 companies challenged with limited product or engineering bandwidth. Through this proven platform strategy, companies can invoke new partnerships, watch their brand proliferate to new users through cutting edge apps & devices, and discover ways their APIs can fulfill previously unknown, but desirable user features.