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SaaS API Management: Up Market In A Down Economy

Submitted by Roque Versace on Wed, 08/22/2012 - 10:56

One period of my career that I always try to keep in mind was my time with Salesforce.com. It was 2002—the economy was in lockdown mode and everyone was looking for innovation on a budget. I started selling Salesforce Automation (SFA) as a multi-tenant SaaS solution, and it turned out to be exactly the right offering for the right market at the right time.

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