What makes a firm stronger than its competitors? Many things, of course: better products, better distribution, a better brand, more efficient manufacturing, and so on. But in the post-website, apps-everywhere economy, one technology powers all of these.
That it goes by the cocktail-party-conversation-killing name of “application programming interface”—or its equally unsexy acronym—is unfortunate (not least of all for those of us in the API management industry). But that doesn’t change the important new reality:
APIs are now the primary source of competitive advantage in business.