Mashery Blog

Photo of Rob Phythian and Dave Abbott, Founders of SportsData

Sports news happens 24-7. Perhaps the Final Four game is taking place and everyone’s checking the score.  Maybe Buster Posey’s stats went up, or Tom Brady just made a touchdown pass.  Fans who like to regularly follow their favorite teams need access to this information via the devices, apps, social networks, and/or media outlets of their choice.

Photo courtesy of siliconangle.com

Exposing data through APIs is a well-worn topic.  At Mashery, we talk about it literally all the time.  But we usually focus on a company exposing its own data sets through APIs to inspire innovation.  What we don’t talk about as often, is how whole industries can use APIs to increase productivity and efficiencies. 

Photo of Victoria Barret (Left) and Wendy Lea (Right) speaking at The Business of APIs conference in San Francisco last Fall. 

Wendy Lea fell in love with the idea of creating, driving and connecting the meaningful conversations between companies and their customers.

She found a home doing that as the CEO of Get Satisfaction, a community-based platform that helps companies engage with their customers and in turn, gain product insight and enhanced customer loyalty.

Photo courtesy of printedelectronicsworld.com

Last weekend, the Undergraduate Student Alliance of Computer Scientists (USACS) at Rutgers hosted its bi-annual hackathon, HackRU a 24-hour student hackathon. Top college talent and new coders came together and hacked some awesome apps. See the full recap in our Developer Blog!

Photo courtesy of Society Works, on Flickr

Photo courtesy of verizonwireless.com

Success in retail equals selling more and more “things”.  For traditional brick and mortar retailers, that means getting people in the doors and keeping them there long enough to make a purchase.   With the advent of the Internet, these traditional retailers have had to adapt and create websites to allow their shoppers to shop online.  Now that the vast majority has figured out websites, mobile is bringing a new threat to the traditional retail model.

This guest post, written by Andy Thurai, originally appeared on Infosecurity.com. Andy is the Chief Architect & Group CTO for the Intel unit responsible for Cloud/ Application security, API, Big Data, SOA and Mobile middleware solutions. You can follow him on Twitter at @AndyThurai.

Circus Mashimus at SXSWi was a blast this year! A big thanks to all of our lounge partners and to all who came by! We look forward to more mashups, API showcases, Austin barbeque and seeing y'all again in 2014!

APIs play a huge role in the B2C arena. For example, a retail API allows access to pricing data, product catalog, support and purchases.  These outward APIs ease the creation of apps, integrations, and robust consumer experiences.  Not to mention the ability to track usage and see trends with API management.

With the Super Bowl/awards season now officially over, we can look back and assess how this year’s season compares with last years in terms of social engagement and second screen usage.  Not surprisingly, social media engagement grew for all the major events this year.   The Super Bowl drew 30 million mentions/comments in the social media space, while the Grammys and the Oscars drew 19 and 18 million, respectively. 

Every large enterprise periodically accumulates what we call "tech debt". It happens even in very well-run companies, those that have built-in processes designed to adapt quickly to capitalize on emerging opportunities, or cope with unexpected problems. In essence, to respond rapidly to these and other market shifts, they have to implement new technologies. Then, with the next shift, they have to do it all over again, basically starting from scratch each time.

This guest post, written by Andy Thurai, originally appeared on Programmableweb. Andy is the Chief Architect & Group CTO for the Intel unit responsible for Cloud/ Application security, API, Big Data, SOA and Mobile middleware solutions. You can follow him on Twitter at @AndyThurai.

See how Mashery's API Management Platform empowers you to manage the three essential elements of a successful API:  your partners, your APIs as products, and traffic.  This video features partner portals from ESPN, TomTom, and CarePass by Aetna.

SXSW has traditionally been a stronghold for lifestyle technology.  Until recently, the Interactive crowd went as far as shunning the mere notion that enterprise business process or even mere productivity apps had anything to do with the social interaction of the creative minds that mingled amid the balmy spring weather of Austin.