Mashery Blog

If brands had a crystal ball to see into the future, an article by Digiday’s Jack Marshall suggests many of those brands might be a little lonely in a world where tablets and smartphones become consumers’ first and last brand experience at home, on the go or even in-store.

Calling all app developers! Are you going to SXSW and think you have what it takes to show off and win in front of judges from Programmable Web, FourSquare, Conference Basics, Rovio and Mashery? Once again, Mashery will be hosting AppCircus at Circus Mashimus this year and we're looking for some great apps to be presented on Monday, March 13.  

Our CEO, Oren Michels, has been spending some time recently with Forbes to discuss how APIs are fueling the app ecosystem.

Through those interviews, we created the infographic below, which shows how APIs are enabling companies like LinkedIn, Yellow Pages Group, Dunn & Bradstreet/Hoovers and Expedia, Inc to engage developers, create more third party apps and generate more revenue. 

It will be a little over a month before we head down to Austin and start setting up Circus Mashimus at SXSW. 

We have several activities -- some new, some tried-and-true -- to delight and entertain our guests. But we wouldn't be able to bring the awesome without awesome sponsors. This year, we have some great sponsors including:

Radian6 unveiled an interesting infographic today on the Valentine's Day conversations on social media. 

Great stats on Valentine's Day plans (most folks were staying in), gifts (Top 3 were cards, flowers and chocolates -- the classic trio!) and the top most romantic cities (Top 2 were NYC and Chicago...). 

API Hackday Austin brings developers together for an all-day coding fest focused on building apps and mashups with APIs. Developers of all experience levels can share ideas, collaborate on existing projects, start new ventures, and find out about great tools and new APIs to play with.

Within the past three years, the grown of APIs has more than tripled -- with Mashery growing along with it. 

"We have seen this before," said John Musser from Programmable Web. "In 1995, we asked 'Do we need a website?' In 2000, we said 'Of course we have a website.' Now it's 'Do we have an API?' Soon it will be expected.

We're at a unique conference today, SF Music Tech Summit, which brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. 

It's no secret that we have quite a number of talented musicians here at Mashery. So it's no wonder we're really excited for two upcoming music-related events, but instead of creating the music, we're helping enable artist content and data, as well as the music, be easily found and distributed. 

Last Saturday, Mashery hosted about 70 developers during API HackDay. Twelve pizzas and about 100 beers later, 22 hacks emerged for judging.  Want to know more? Head over to our Developer Blog for more info!

Join Mashery and USA TODAY's Erik Bursch, Director of Operations, Content Systems for an in-depth look at how USA TODAY’s API serves as a digital platform for being wherever people want USA TODAY content. 

Title: Mashery Webinar Series: How USA TODAY’s API Powers Partnerships 
Date: Wednesday, February 29, 2012 
Time: 10:30 AM - 11:15 AM PST 

Space is limited.
Reserve your Webinar seat now at:

A huge congrats to Viddy, who today announced a $6M funding round. Viddy is poised to be known as the "Instagram" of videos, enabling users to "capture, produce, and share beautiful videos with the world." 

Last year at SXSWi, we teamed up with AppCircus, an annual, multi-continent competition for developers. The turnout and the buzz was so good that we simply had to get them back to this year's Circus Mashimus.

Some say marketing is content, while others say marketing is conversation and stories. But what if you’re marketing to developers?

According to Jeff Lawson at Twilio, “you have to talk to developers in a different way to make your message stand out and to make them understand what you’re providing for them and why they should listen to what you have to say.”

Here at Mashery, we want our customers to build and effectively manage their APIs with an eye to business development, disruptive innovation and scalable digital distribution. With the device marketing booming, it's also important for a company to have a well thought out mobile strategy when it comes to APIs.