Now that the buzz of eTail 2011 in Boston is starting to calm down, retailers are faced with the very real question of how to make many of the ideas discussed at the conference a reality. Many sessions were held discussing the need to effectively execute on Multi-Channel and Mobile. Well, how does a company really get started on those things? Do you go to your development manager and say we need a mobile app or a better way to support affiliates? You could, but that leads you into the land of one-off solutions, which have long development cycles and limited flexibility.