Before you write your service provider a check – me, my competition, anybody – you have to ask them, “How are you going to accelerate my success?” The answer I think you want to look for is about execution. Simple, fast execution.
It doesn’t have to be about doing a lot of things. When I was at Salesforce.com, we had competition from Siebel and MSCRM. They had us on features, hundreds of them. They had us on size, they were multiple times as big as us. We just said “we are easy to use, easy to implement and easy to administer and the browser based app runs fast."