Mashery Blog

Companies that back their API offering with a strategic approach can experience a measurable success. We guide companies with existing and new APIs to understand their business goals and implement or create strategies that drive success.

On Friday, Part I of this series covered the broad strokes of what is one of the integration spaces’ pivotal annual gatherings, Gartner’s Application, Architecture Delivery and Integration Summit (AADI). This show sets the coming year’s tone for application integration at Fortune 500 companies, and to a degree for the integration space as a whole. At the last two shows, that tone has been spelled out clearly: A-P-I.

Last week was a good one for APIs in Las Vegas. Gartner brought together the enterprise architecture and integration crowd for its annual Application Architecture Delivery & Integration Summit.  The annual show focused on corporate app development and the integration/API/SOA space is something central to the mobility challenges of today’s enterprise.

As business value continues to move toward data and its associated uses in 2013 – technology is following.  Here are Gartner's “Top 10 Strategic Technology Trends for 2013,” are you ready?

There's a paradox out there -- the more innovative and diverse the myriad of employee-owned devices and digital channels a company uses to scale, the less insight that company has into how these new business avenues contribute to business value.  As we near the end of the year, the advent of measurable business objectives, metrics and reports hang in the not-so-far future.

Talk of the cloud has been around for several years now.  Up to know, however, the majority of cloud usage has come from “transformational companies” (11% of companies accounted for 44% of cloud adoption in 2010).  This is beginning to change, however. 

At Mashery we are very interested in the business of APIs (if you missed our Business of APIs conference earlier this fall, you should check out some videos of the sessions).  We love to talk about the benefits APIs bring to businesses all across different verticals.  From growing your brand awareness to internal development of new apps/products, APIs can make your business function better, faster and more efficiently.

For those of you who are fortunate to be in Las Vegas this week at Gartner's Application Architecture Delivery and Integration (AADI) Summit, you may have heard the news, as word of what CIOs want is starting to filter into conversations. Some key things we hear are that mobile, cloud, social and information analytics are more important than ever.

(Image courtesy David Michael Morris on Flickr)

The Mashery Developer Outreach team is always heading out to hackathons and tech events. They have gone to over 60 in 2012 and the year isn’t over yet. We love to see what developers are capable of building in a weekend, or even a day!

Projects at these events are typically are limited in scope. Team building, education and fun are what draws hackers to attend.

About 122 million Americans are expected to shop online today, otherwise known as Cyber Monday, according to Shop.org, the digital division of The National Retail Federation, which coined the phrase in 2005. 

Are you ready for your Thanksgiving feast tomorrow?

If you aren’t sure what you want to make, the Thanksgiving Menu Maker from Fine Cooking allows you to customize your Thanksgiving menu, using more than 75 recipes.  Once you decide, you can create a shopping list so you know exactly what you need to get at the store. When you are ready to start cooking, simply tap the “Schedule” feature in the app and it tells you what tasks to do when, so your Turkey will come out of the oven right on time.

In the era of huge holiday sales Christmas starts earlier every year. With Thanksgiving this Thursday, retailers are gearing up for the now infamous Black Friday Sale, the busiest shopping day of the year.

It’s been just over a week since the election and we were privileged to have a conversation with the Obama for America campaign CTO Harper Reed (LinkedIn title: Amazing), Director of Engineering Dylan Richard (LinkedIn title: NERD!), and Engineer Ian Dees (LinkedIn title: Engineer).

Mapping, geo-location and location-based services (LBS) have been at the center of platform activity since web APIs began emerging over 7 years ago.  Launching maps APIs at Yahoo! in 2005, and then writing a book about them the following year, it was clear to me that mapping was the gateway for a generation of developers integrating more than one API.

Last week marked a momentous occasion in my life: the first time I voted at a polling station.  I had voted in the past, but somehow, I always ended up voting by absentee ballot.  So, I was full of excitement on my way to the polls, but that waned quickly when I saw the slow and tedious process of voter check-in, consisting of copying voter’s names out of a book and onto a sheet of paper.