Mashery Blog

There is a saying in IT departments that the first mobile app which IT provisions is painless compared to the experience of provisioning the second and third apps. Is your IT shop flooded with requests to support new mobile apps and strategic partnerships? If so, experts agree it’s time to invest in a secure, flexible Web API. APIs are at the center of what Gartner calls the new “extensible enterprise.” Recently we met with mobile experts at the GigaOm Mobilze conference to share our thoughts on how to successfully use APIs to take away the pain of implementing a mobile strategy.

We’ve been talking about retail a lot on this blog in the past few months, and with good reason – more and more people are realizing the importance of mobile to the survival of traditional brick and mortar retail stores.  A study published a few weeks ago by Econsultancy, found that more and more young people are using mobile to shop and price compare.  The proportion of consumers using a mobile phone to make a purchase rose to 28% in 2012 from 12% in 2011 (accordi

With the holiday shopping season close at hand (can you believe it’s here already), people are looking to make the smartest choices at checkout time, especially for higher priced items like electronics. Shopping shouldn’t be difficult, right? Often, when it comes to consumer electronics and their ilk, we mere mortals face tough calls about a few things when it’s time to put our money down: will it work properly? Am I buying the best product for my dollar? Does someone else have a cheaper version of what I’m looking for?

API’s are driving tremendous innovation. This isn’t news. The news, as it would be, comes in the daily twists and turns of that innovation as we rewrite the laws, rules and mores of social interaction, ownership and privacy, etched into design and use of APIs and API architecture. Why?

There has been a lot of talk about how technology can change the way we think about education.  Bill Gates often talks about technology and education coming together to change the way we teach and learn. Neither technology nor education are going anywhere, so the question really is, how will they come together to make learning and teaching more cost effective and more successful.

The Business of APIs Conference (BAPI) is here and we are proud to announce San Francisco has sold out! 

Don’t despair if you didn’t get a golden ticket, the event will be live streaming!

We will also be live tweeting, so be sure to follow us @mashery or look for tweets with the #BAPI2012 hashtag.

We’ve all read about tech superstars who dropped out of college or never bothered to go at all, before launching successful startups. In the real world it helps to know a little about what’s actually out there. 

In the past, The Business of APIs Conference (BAPI) has been dedicated to featuring leaders and businesses, successful in the API space, talk of their experiences, knowledge and platform capabilities. For the first time this year, we are taking the opportunity to offer our own expertise to attendees in the form of a training curriculum we call API University. 

Leading up to the elections, a lot of people have become poll-savvy. They obsess over daily tracking stats on sites like Real Clear Politics. It’s not hard to understand why—even for non-political junkies, it’s fascinating to monitor national trends in real time.

Think Best Buy—a household name by any measure, the specialty retailer has a huge market share in sales of consumer electronics in the U.S., along with a growing presence in such regions as Canada and China. Now switch to Whit.li, a startup with a solution for SMB brand and social media managers to segment and engage social influencers in real time, based on demographics, rare interests, life-stage and personality.

While we’re putting the finishing touches on the upcoming Business of APIs (BAPI) conference, the premier global forum for API experts and professionals, we’re still keeping a close eye on the world around us. And that’s good, because there’s a lot happening out in API-land—just ask Amazon.

Following quite a bit of buzz, the online retailing giant has launched its new Maps API, which saw the light of day alongside the new Kindle Fire models that came out a few weeks ago.

Open APIs allow partners, developers and entrepreneurs to innovate with your data, content or service from outside the walls of your company. Startups on a strict VC budget crave outside innovation as much as the Fortune 500 companies challenged with limited product or engineering bandwidth. Through this proven platform strategy, companies can invoke new partnerships, watch their brand proliferate to new users through cutting edge apps & devices, and discover ways their APIs can fulfill previously unknown, but desirable user features.

After listening to the DreamForce 2012 Keynote address earlier this week it dawned on me that what the world has been experiencing in the last few years is nothing compared to what’s about to come.

Most people think of Facebooking or Tweeting is merely just a fun hobby or activity. For others it’s a business that is really still in its infancy.

Healthcare has been a hot topic nationally for the past few years now. Debates rage about what we should and shouldn’t be doing with our healthcare system. One thing that I hope most people agree on, however, is that opening up data can be part of the healthcare solution.

We’re less than two weeks from BAPI SF. While you still have a few days left for San Francisco early bird pricing, we want everyone to be up to speed on new speakers and talks that have confirmed. We’ve just announced the addition of the following new speakers and talks to its BAPI conference lineup in each city:

San Francisco:
• GetSatisfaction CEO Wendy Lea will join moderator Victoria Barret of Forbes Magazine for a fireside chat about her journey from traditional partner ecoystems to APIs.